Persuasive Design Pattern #15: 2 Slide Story
Quick Note: Over last 12 years, I may have analyzed 10,000+ ads & landing pages as a designer-turned-marketer-turned-founder. Naturally, I started seeing repeating patterns marketers use in their communication.
In this series of Persuasive Design Patterns, I am building a library of visual patterns used by marketers to design high converting ads & landing pages and make it available for everyone.
Shared every Monday, Wednesday & Friday.
Tired of long-winded stories on landing pages that take forever to come to the point?
What if you could come to the point immediately and yet make your message more effective?
Start with breaking down your story into 2 parts,
Keep the first part as "context" and second part as "conclusion"
Some examples,
- Before & After
- Question & Answer
- A Hook & A Delivery
- If This, Then That
- Problem & Outcome
But how do you present it?
With a simple "2 Slide Story" format,
2 Slide Story is a story communicated in 2 simple slides in a single frame. Your "context" comes in the first slide and your "conclusion" comes in the second slide.
Check 4 real world examples below👇
Summarizing, use 2 Slide Story when your solution or idea is not as powerful without the context in which it exists.
Or the context enhances the need for your product or solution.
Slide 1 : Set Context
Slide 2 : Give Conclusion
Releasing Next : Design Pattern #16 : Payment Badges
My hunt for new patterns is always on. If you notice a pattern that I have not covered so far, please do share in comments.👇
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