Persuasive Design Pattern #17: Visual Fusion
Quick Note: Over last 12 years, I may have analyzed 10,000+ ads & landing pages as a designer-turned-marketer-turned-founder. Naturally, I started seeing repeating patterns marketers use in their communication.
In this series of Persuasive Design Patterns, I am building a library of visual patterns used by marketers to design high converting ads & landing pages and make it available for everyone.
Shared every Monday, Wednesday & Friday.
If there was one idea every ad agency had up their sleeve for all their clients, it would be this: Visual Fusion
Visual Fusion is about combining 2 different but connecting themes to deliver a message to your audience.
What kind of themes can you connect?
Elements you can use for Visual Fusion:
- Product
- Objects
- Symbols
- Event/Moment
- People
- Environment/Places
Check 9 real life examples below👇
Example 1:
Gym Equipment + A Christmas Tree
Example 2:
A Globe + A Plate Of Indian Meal
Example 3:
A Bottle Of Oil + A Rowing Boat
Example 4:
A Tree + A Human Head
Example 5:
A Car Key + Cityline
Example 6:
Spices + World Map
Example 7:
Mask + Batman Symbol
Example 8:
Burger + Space
Example 9:
Food + Medicine
Summarizing, use Visual Fusion, when you want to,
- Combine or connect two different ideas/themes.
- Familiarize your customer about the product through already acquainted ideas.
- Create a new meaning by combining two contrasting but complementing ideas.
Releasing Next : Persuasive Design Pattern #18: Social Proof
Do share your views in comments👇
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