Persuasive Design Pattern #19: The Product Format
Quick Note: Over last 12 years, I may have analyzed 10,000+ ads & landing pages as a designer-turned-marketer-turned-founder. Naturally, I started seeing repeating patterns marketers use in their communication.
In this series of Persuasive Design Patterns, I am building a library of visual patterns used by marketers to design high converting ads & landing pages and make it available for everyone.
Shared every Monday, Wednesday & Friday.
Customers don’t want to be surprised by anything they may not like. They want to be clear about the look and feel of the final product.
What are they going to get? a Tooth Paste, Tooth Powder or Liquid Mouth Wash?
How do you help them make an informed decision?
By showing The Product Format!
There are many industries, where form or format of the product plays a role in the customer’s decision to buy that product.
Showing The Product Format gives them a more realistic view of what they are buying. When should you use it?
When the form or format of the product affects the experience of a product, use Persuasive Design Pattern #19 : The Product Format
Check some real life examples below👇
[Summarizing]
This pattern is mostly used for products where the form or format enhances the experience of the product. Like,
Food Products
Skin & Hair Care Products
Health & Hygiene Products
Releasing Next : Design Pattern #20 : Exaggeration
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