Persuasive Design Pattern #5: Exploded View
Quick Note: Over last 12 years, I may have analyzed 10,000+ ads & landing pages as a designer-turned-marketer-turned-founder. Naturally, I started seeing repeating patterns marketers use in their communication.
In this series of Persuasive Design Patterns, I am building a library of visual patterns used by marketers to design high converting ads & landing pages and make it available for everyone.
Shared every Monday, Wednesday & Friday.
What do you do when 'what is inside your product is what makes it special?
And how do you show it smartly yet simply?
You will see it hidden in plain sight on the landing pages & ads of most hardware based tech products.
I call this pattern 'The Exploded View' which is Design Pattern #5 in this series.
Exploded View is simply separating out all the key components of your product that are out together to deliver value to your customers.
It is like spilling the guts of your product from inside-out for the world to see it's glory.
Check out some real life examples 👇
Summarizing, use this design pattern when the "Key Decision Making Question" your customer asking here is, "What is inside this product?"
Releasing Next : Design Pattern #6 : Graphs & Charts
Sign up for my Patterns of Persuasion Newsletter to get the latest design pattern in your inbox.
