Persuasive Design Pattern #6: Graphs & Charts

Quick Note: Over last 12 years, I may have analyzed 10,000+ ads & landing pages as a designer-turned-marketer-turned-founder. Naturally, I started seeing repeating patterns marketers use in their communication.

In this series of Persuasive Design Patterns, I am building a library of visual patterns used by marketers to design high converting ads & landing pages and make it available for everyone.

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People have a thing for dashboards. If you hangout in any of the entrepreneurship groups, you will see that posts with graphs and charts get the highest engagement.

A nicely made, compelling chart or graph is easy to understand and keeps you engaged.

But why do graphs & charts grab attention?

Because they convert dry facts into stories that have a meaning. They make something intangible, more tangible.

Today, more and more, marketers are using data visualizations to capture our attention and communicate information quickly and effectively.

When done well, graphs and charts can be powerful tools to help us understand complex issues.

Here are 4 real world examples,

Example 1: Lateral Angle (Story Based) :Take ideas that are related to each other on 2 dimensions (X & Y Axis) & visualize them.
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Example 2: Literal Angle (Data Based) :Take the data your product generates & visualize it to communicate it’s benefit.
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Example 3: Lateral Angle
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Example 4: Lateral Angle
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Popular Formats In Graphs & Charts Design to use in your ads & landing pages.
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Summarizing,
When you want to present a very large data, a comparison or correlation, a story or journey of your customers (like changes over time while using your product) in a crisp and measurable way, use Graphs & Charts Design Pattern.

Releasing Next : Design Pattern #7 : Timeline