Persuasive Design Pattern #7 : Timeline
Quick Note: Over last 12 years, I may have analyzed 10,000+ ads & landing pages as a designer-turned-marketer-turned-founder. Naturally, I started seeing repeating patterns marketers use in their communication.
In this series of Persuasive Design Patterns, I am building a library of visual patterns used by marketers to design high converting ads & landing pages and make it available for everyone.
Shared every Monday, Wednesday & Friday.
Advertisers have long used time-based elements in their campaigns to create a sense of urgency.
More recently, however, marketers are using timelines more creatively to tell stories & engage audiences.
We've all seen those timelines in ads before. You know, the ones that show how long you've been a loyal customer, or how long you've been using a product.
They're designed to make you feel good about your purchase, and to show you that you're a valuable customer.
One of the easiest way we make sense of the world around us is by understanding how time passes.
Very few marketers are able to understand this and take advantage of it.
This one does an awesome job.
Scroll down for some real world examples,
Use Timeline Design Pattern, when you want to show the evolution of...
- ... your product or brand over time
- ... your customer’s needs over time
- ... your customer’s problems over time
- ... the relationship between your product & customer over time
Releasing Next : Design Pattern #8 : What's In The Box
Sign up for my Patterns of Persuasion Newsletter to get the latest design pattern in your inbox.
