PH post-launch reflection

Today was our Product Hunt day, and we finished third. We aren't new to PH, we've been there with our "2.0", and before that with our original ideas, from which we pivoted away. We kind of knew what to expect. We got about 1200 new visitors, ~30 app signups and ~20 demo-slack signups.

Our conversion rate was quite low, compared to a "normal" slow day, when we receive more relevant traffic.
https://d.pr/i/d4jgeN
PH audience is very diverse, often "just browsing," and best suited for testing out either a) B2C products which serve very broad audience b) something useful for founders (content, small sales automation, marketing tools, etc.).
Also, my theory is that a big part of it consists of people, who founders in large bulks direct to PH every day via their social storms. Some of them just upvote and go away, but some stick around and look at a few more apps.

During these launches, I noticed an interesting trend in geographical distribution.
https://d.pr/i/6fcy8O
The first big wave of traffic comes from Asia (mostly India) at 1-3 am PST, then Europe wakes up. Even though it's smaller than Asia, it delivers the biggest wave of traffic, because a lot of people speak English and browse western Internet. Then there goes U.S. east coast and, by the time only west coast is awake, everything dies out. My guess is that either Silicon Valley is fed up with "innovation" or just too small compared to Europe and Asia.

PH launch wasn't our primary goal, we just badly needed to update our landing/onboarding/marketing materials, and we used a scheduled launch as a deadline. We then used PH traffic to test out some of the things we've built. I can say that we've already got some insights:

During our previous launch, we didn't receive most of the benefits from the launch itself, but rather from what happened after it. Because of our good results on PH, some local media (in Belarus) wrote about us, and then some bigger media (in Russia) reposted the article. That article drow way more relevant traffic & signup than the launch itself. Let's see what happens this time.

We were once again surprised by how diverse Slack user-base is: from nail salons to personal and family accounts to churches to berry farmers.

Shout out to @dqmonn for featuring us at nohq.co on the same day. We saw your traffic, and it has helped us a bit with upvotes.

We're going back to analyzing all the post-launch stats, contacting those, who signed up, and working on the product :)