Pick a reasonable price, then multiply by 3

Manuel Frigerio's formula for pricing helped him grow ReferralHero to $13k/mo. Someone once told him that if he doesn't know what to charge, "pick what seems a reasonable price and multiply by 3." He says people often default to a "soft spot" when they don't know what to charge, which is much lower than people would actually pay, and this formula mitigates that tendency.

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