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Pieter Levels' Stripe recovery rate is 20%. Industry average is 40%. What's yours?

A few months ago, Pieter Levels tweeted about Photo AI's Stripe backend.

He asked ChatGPT: "How do I make more money?" It told him: your payment recovery rate is 20%. Industry average is 40%. You're leaving money on the table.

He spent a few hours writing a webhook to chase invoice.payment_failed events — then said he'd "report results" — and never updated the thread.


I've been thinking about this because Pieter is rare. Most Micro SaaS founders have no idea what their recovery rate is.

I searched Indie Hackers. Found:

  • Someone asking "is there a service for recovering Stripe failed payments?" — their KeywordSearch.com keeps getting failed payments and they don't want to build it themselves
  • Someone asking "SaaS owners, do you see a lot of failed payments?" — getting hit with Stripe "insufficient funds" notifications even on $8/month plans
  • The BillingEngine founder writing about how $12,000 in failed payments sat in his previous SaaS account for FOUR MONTHS before he noticed

Same problem. Everyone's just quietly losing money.


The math

  • Average SaaS loses 9% of annual revenue to failed payments (PYMNTS, 2023)
  • 20-40% of subscription churn is involuntary — customers who wanted to stay, their card just got declined
  • A proper dunning sequence recovers 30-70% of that

For a $10K MRR product: $10,800/year disappearing silently.

These customers didn't choose to cancel. They just never got an email.


What I built

RecoverKit — automated failed payment recovery for Micro SaaS founders.

Connect your Stripe account (OAuth, 2 minutes) → auto-sends Day 1 / Day 3 / Day 7 recovery emails when invoices fail → stops the moment payment succeeds → Dashboard shows exactly how much you've recovered.

No code. No Zapier. No maintenance.

Live beta: https://recoverkit-frontend.pages.dev/connect


I'm looking for beta users

First 20 people who connect their Stripe account get 3 months free.

Only ask: if you see a recovery (or don't), tell me the number. Help me validate whether this actually works.


Three questions for the community

  1. How do you currently handle failed payments?

    • A) Stripe auto-retry only, nothing added
    • B) Manually check the dashboard
    • C) Using a dunning tool (which one?)
    • D) Honestly, my customer tells me before I know
  2. Do you know your Stripe recovery rate?

    • Yes (how much?)
    • No, but I'd like to
    • Never thought about it
  3. $29/month for automated dunning + ROI dashboard — your first reaction?

    • Too expensive for my current stage
    • R
on March 4, 2026
  1. 1

    I'll start: building RecoverKit, I thought the problem was "onboarding friction." Spent two weeks rewriting the setup flow.

    Then I checked Stripe: the real leak was Day 1 failed payments — customers who wanted to keep paying but never got a recovery email. The dropout was quiet, no cancellation events, just silence.

    Fixing onboarding would have done nothing. The fix was intercepting the payment failure at source.

    If anyone here is running a subscription product and doesn't know their Stripe recovery rate — I'm building exactly this. Would genuinely love to know your current rate for the data.

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