Pivoting from "Roasts" to "Trust Leaks"

Pivots like this - from a feature to the underlying problem it solves - are usually signs of real market learning. 'Trust leaks' is a much stronger frame than 'roasts' because it defines the outcome the customer cares about.

The pivot decision itself is fascinating from a solopreneur ops perspective. Solo founders often struggle with this because they don't have a record of what they learned and why. The pivot insight was probably sitting in customer conversations and feedback for weeks before it crystallized.

Building a Solopreneur Notion OS with a decisions log for exactly this - so the reasoning behind pivots and key calls doesn't live only in your memory. What triggered the realization that trust leaks was the right reframe?

This is the right direction.
“Trust leaks” is already much stronger than “roasts” because it reframes the problem around lost revenue, not entertainment.
That makes the product easier to buy seriously.
The remaining issue is that RoastMyLanding still pulls the positioning back into gimmick territory.
The product is moving toward conversion diagnostics.
The name is still stuck in Twitter-era teardown language.
That mismatch is now the main drag.
If the product keeps compounding around revenue leakage and trust diagnostics, the brand likely needs to catch up too.
Exirra.com would fit this much better than RoastMyLanding if this becomes the serious version of what you’re building.