Play Store & App Store funnel analytics
Hi hackers, I find the Play Store analytics provided by Google quite rudimentary.
Do you have any better solution to track the conversion funnel of your mobile apps?
Hi hackers, I find the Play Store analytics provided by Google quite rudimentary.
Do you have any better solution to track the conversion funnel of your mobile apps?
Do you mean the conversion funnel of acquiring your app, or the funnel toward a conversion inside your app?
The funnel from the web to the Play Store.
Gotcha. The Play Store itself (or the App Store for that matter) is basically a black box, but Google specifically helps by passing along the same UTM parameters that you’d use with GA, through the App Store, and on to your installed app. See here:
https://developers.google.com/analytics/devguides/collection/android/v4/campaigns
You can set those parameters freely; Google is just giving some suggestions based on convention in the ad world.
Including Apple would require different work since they don’t support Google’s UTM parameters. Vendors like branch.io fill this need.