Please hard critique our new landing page

Hey Tony, thank you for dissecting the opening statement. Now that I read your train of thought, our approach does seem very bland. I believe we don't yet have the confidence to put up such bold statements as you've shared, mainly because we're the new kids on the block, even if we know our product is solid.

But I guess without embracing this mentality we won't be able to attract the attention of our potential customers.

Hey Levi, thank you so much for taking the time to do this review! I really appreciate it! I wrote back also on Twitter.

Hmm... without us you don't necessarily have a problem. If you run an eShop and everything is working great for you without an affiliate program, you don't really need us. However, if you want to add another marketing channel to your efforts, namely affiliate marketing, SliceWP might just be the right fit for you.

I cannot be sure that using our tool will increase your sales, but I can be sure that it might. Having a great affiliate management tool is just one part of the equation. It facilitates growth, but it does not promise it. Your affiliates are the most important part and the backbone of your affiliate program. If you nurture the relationships with them, your bound to grow.

SliceWP can only help you manage your affiliates and have everything tracked for your affiliates.

Hey @Jsnmtr, thank you for taking the time to check our landing page!

1. We were kind of on the edge with the yellow highlight also. The original intention was to attract the user's attention, which it does quite well, but you're right in noticing that it's way too distracting. The fact that you lost interest in the rest of the page is a thing we'd like to avoid, as the bulk of the information is below the fold.

2. Yep, that makes sense. We've set a separate pricing page mainly for the FAQ section, which we didn't want to place on the landing page. We'll consider a change however, as we're not 100% confident the current flow is the best choice.

Salut Ovi! Most WordPress plugins are on a per year basis for a few years already, so I believe customers are accustomed to it by now. However, for clarity, making the font larger for the "per year" text wouldn't hurt.

As for saving time, it's quite hard to quantify. Creating and running an affiliate program for an eCommerce shop takes time. If you want to run a successful one, you have to constantly be in contact with your affiliates. SliceWP helps by automating certain aspects, which does save time, but hard to compare it to a certain workflow. I believe the plugin is more of a facilitator of growth, as it opens a marketing channel, which, if one nurtures it, can lead to higher returns.

And yes, we have plans to have pages on both Woo and EDD.

Hey @seansky, thank you for jumping in the conversation. Yep, we've kind of missed the mark on a few aspects on mobile (we don't even have a menu yet) and we'll be tweaking it the following days.

Luckily for us, we know from past WordPress plugin projects analytics that most traffic, ~90%, is desktop. So we had the option to leave this part for phase two and focus on other more critical aspects.

Hey @Zencentric, don't worry about hurting feelings, we can take it. Direct and honest feedback goes way more than just getting a "looks great" "validation", as you've mentioned.

Now, we know the design isn't revolutionary. Neither of us is a designer and working with a designer, at this stage, is way out of our budget. So we looked at what the companies we admire were doing and took bits and pieces. Our goal was to have a simple and clean look and maintain the elements customers are accustomed to. For now, we're happy with what we managed to put together.

We're not 100% happy however with the messaging. We're not sure if a visitor understands what our product does and how it can help them. If the page has too much or too little information.

Don't be sorry for having an opinion! You're right to have made that observation - each of these pages have the same elements, more or less. That's because there's a commonly-agreed format that every IH is referencing when building their landing page: summary, bullets, features, screenshots, testimonials, pricing. Just the things a potential customer is used to seeing from the other umteen sites they've been visiting searching for a solution.

On the comment front, I'm with you - there's a lot of consistent encouragement from the overly-supportive community. Just remember the target audience is Mihai (the OP), no the 3rd party reader like you or me.

Lastly, a lot of people want to say something critical or constructive, and they feel they need to 'pad' the observation with something nice. They do this because they know that if you jump straight into critique, it may not be as effective as if you have them really listening - by first showing you're on their side. You'll notice this not-so-subtly applied here.