I launched my first product two weeks ago. It's B2C where I'm targeting specific real estate owners that I've identified as likely to save money with my service. I'm able to make an offer like "I think I can save you $n/year. Visit this personal URL to see how." Where n is somewhere between $500-$5000 and I'm asking $20-$80 for the service.
Sent 200 direct mail postcards to the property owners. 0.5% made it to the website. Zero conversions.
I'm in the process of gathering emails for these prospects and cold emailing to see if I can salvage anything but having trouble finding reliable email addresses by mailing address. So far these have had low click through, zero conversions, and one reply with request for more info.
I'm kind of shocked by the lack of conversions because this seems like a compelling offer to me. Most of these prospects really could save a good chunk of money but nobody is clicking through.
Any suggestions appreciated.