Please help to choose a tagline
We are launching our new educational online product soon. Help us to choose a tagline that will increase conversion to our page on Product Hunt.
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Fully supportive online bootcamp. No one's left behind.
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This ain't your grandpa's bootcamp.
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Student-focused online bootcamp for self-driven individuals.
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Online Bootcamp by Russian Google.
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Practice-oriented, job-landing bootcamp.
I don't tell what is the link for the product intentionally. The question is what would be the tagline you would click to learn more about it.
If any taglines cause negative or positive emotions, tell us about it in the comments. Any feedback is welcome. Thanks!
1 or 5
agreed
Thanks, Rosie!
1
I think the 3rd one sounds great, although it is a bit lengthy? 4th one is great as well. And regarding the 2nd one, I think it is the most unique one because it stands out from the rest :)
It's simple. It all comes down to what is the biggest pain your customers have. Here my thoughts (I taught hundreds of students for several years). My humble opinion:
Might appeal to slow-learners or absolute newbies. But if I'm a fast and motivated learner, I would think the pace is too slow and I'm going to waste my time there (yes, that's me).
Not good. What does that even mean? That it's not boring? It doesn't create an emotion.
Not bad. A little bit long for a single sentence, imo.
If "Russian Google" is a placeholder of a huge successful company name, this would be very appealing. If it's literally Russian Google, then no.
Probably the best one. What would be my ultimate goal if I took a bootcamp? Probably land a job. Make money. Change careers. Also, practice oriented is something that lacks in most of those courses.
I agree with typologist - what's the biggest pain point that will make your ideal prospect click?
Also, if the tagline's main purpose is to get the prospects attention so they want to learn more then you don't need to tell them things like it is fully supportive. You can save that for the copy. Instead focus on what will entice them to read more.
If that is getting a job then go with that.
i.e. "The Bootcamp That Actually Gets You The Job."
Regarding the 4th one.. It's not Russian Google, but a huge successful company in Russia while not really popular and known in USA, so it could be descriptive.
Appreciate your detailed feedback!
This comment was deleted 6 years ago