Please roast my landing page

I like the design, but after 10 seconds (which is the normal for a page) I could not tell what it is that is being offerred.

Too general at the top - I don't really understand how it is different from Slack. Get specific about the problem you are solving.

Hi @steban, how can I reach you directly to talk about Simple Tasking? Do you have an email?

Hey Esteban, had a look at your LP and it's not clear how your tool is different than many other tools out there. What are the killer features that your tool does better and different. How can you save my time?

Your name is Simpletasking but I don't see how you make things simple that is unique.
Maybe it's just me, but there is too much text on the main page. I read only 2 lines and skipped.

My suggestion is to focus on what makes you unique, how will this help to save time, increase productivity etc. Lastly, position emotions. How will your customer feel after using your tool? Or maybe you're enabling them to focus on family, hobbies because you're saving them 1 hour per day with your tool.

sorry if i'm to hard :)

• Some key sections missing. It doesn't look like a trustworthy company unless you have an about us page or socials on your footer.
• Add a footer containing FAQ, socials, address, about us, etc.
• Tagline should be simpler. Shorter.

too much text for me :(

• STOP SHOUTING AT ME WITH CAPSLOCK. For the headline its fine but text should be readable
• Music is way too loud
• Take a look at Plyr for embedding the video
• You should consider getting a voiceover from fiverr, I had a hard time understanding your accent. For example I rarely have issues with indian accent, but that might be because I got used to it
• BUILT FOR REMOTE TEAMS, BY REMOTE TEAMS means nothing, idc how you built it, why is it different from other solutions for project management?
• Illustrations and color palette is nice

Hey @steban,

Here are some thoughts.

Logo:
As already noted, the logo is 99% identical to Scalable Capital. Not a landing page issue really, but if somebody notices, they're likely to bounce right away.

Headline:
There are a couple of issues.

1. "Organize multiple projects..." - I can do that in a multitude of ways. Even as a PM, that doesn't sound exciting or fun. I'd start with how your product makes managing multiple projects more manageable, enjoyable, stress-free.

2. "... using threads" - This is confusing. Your headline isn't the place to introduce lingo from your product. Threads has so many different meanings that you immediately hit people with a cognitive load that they shouldn't have to go through.

3. The headline isn't interesting and doesn't speak to your customer's pain, in their own words.

If I heard about a new PM tool, I'd want to land on the page and have it say something that I've either said to fellow PMs or to myself about managing multiple projects with multiple tools.

Take this line, for example:
"Our team members struggled to handle Slack, Trello, Basecamp, Zoom, and Outlook."

That's pretty good. It's a real example of what some people have to go through if they aren't using a product like yours.

Turn that into an interesting headline that pulls the conversation out of your customer's heads, e.g:

"We finally figured out how to manage all of our projects using just one tool."
(subhead) "No more back and forth between Slack, Trello, Basecamp, Zoom and email..."

That's an example but you get the idea. Think of something that drove you to create this product in the first place. It's probably something that your ideal customer talks about all of the time.

Threads:
This is purely a personal opinion but I'm not sure of the value of "threads". At least not as the right word. Threads make me think of email threads, chat threads, forum threads. I see what you're trying to do with the word "threads" but something feels off, like it's being forced on me to think of your product having "threads". I see it more as a project "hub" with a centralized area that can also have boards and chats. Again, just a personal opinion.

"BUILT FOR REMOTE TEAMS, BY REMOTE TEAMS":
Is this really only for remote teams? If not, I'd take this subhead out.

"MULTIPLE PROJECTS, COMPLETE CONTROL":
This section has some more insight into why this product was created.

"Like an inbox, projects with activity move to the top" - This relates the functionality to something most people already know - an email inbox. It also reveals a benefit by stating that active projects move to the top.

"Your clients get an easy to use platform, while your team mantains a central place to collaborate and get your client work done." - This also reveals benefits. Proof for typos though, e.g. "mantains" should be "maintains". I would also avoid words like "easy" unless you can back up and prove that it's easy.

I would recommend going back to what made you want to create SimpleTasking and start using the language that fed those first conversations and thoughts. Figure out who your single most ideal customer is and use their exact words to write your copy.

Hope that helps and Good Luck!

• Start with who it's for. If the reader can't be certain you're talking to them within the headline or subheader, you've lost them.
• What is the problem this solves, in their own words?

Make the video shorter and the audio better 🤓

Don't show text and stuff in the video. Show what it does to people's lives?

How does happy island look like when people use your service? Show them. Interview people who used it and what it did to their lives.

Hi Esteban, I don't know if you are aware but the logo you are using is very very similar to the one used by 'Scalable Capital'. With kind regards

I had a quick look. The first question that comes to my mind is yet another collaboration tool, why is this different, why would this be exciting?. The headline doesn't tell me, but I think there is some promise in one of the subheadings below the video:

"Chat that turn into threads, threads that turn into tasks; a flexible work flow that gets work done."

That sounds really good. A big painpoint of Slack is myriad conversations and then you need to convert those into action. For me that is often a JIRA tasks or something in a TODO list.

BUT

I think for me, being sticky to JIRA and Slack makes it hard to use this even if your thing is ten times better :-(. It's a lot of friction to get the team off this. Especially JIRA as it is feature rich even if much hated. Slack I image is easier to get off but still not easy.

That said to some extent ignore me, as I am not an earlier adopter of something like this, and early adopter are who you want to find. I'd buy your product once I hear a few other people say it's awesome. I was the same with Slack!

I'm not going to 'roast'. However, I will say the landing page leads with a video and the voice actor clearly does not have English as the first language and hasn't practiced the script. A well rehearsed script with non-native English is actually a huge positive (BBC International/Global for example). so no need to ditch the talent. Sticking with the video... I don't think anything changes visually on the vid for like 5 or 10 seconds.. and when it does, it doesn't change much. In short - I'm not watching a trailer, I'm watching a tutorial for a game I don't know I even want to play yet. If you feel like you need to lead with the video (which you don't) make it an attention grabber. but if you put the video lower and lead with the value proposition, I think you'll get more carry through on the video without changes... What you have is good. The video does bore me though, but that's easy to fix. Hit the value prop with some hard numbers like the 2 hours a week figure at the bottom. Maybe draw on a case study of user experience. Plus, if you're calling on people and directly selling the idea, that's good. If not, the landing page is what you'd expect. Its just words on a page.

HAHA YOUVE BEEN #ROASTEDDDD by the #ROASTMASTR

I personally don't understand what you're offering. It's quite confusing. Sorry.

Hi! it Is too generic (a lot of words without a clear meaning) . Youcan see it everywhere. Not clear how exactly you are fixing a problem. No Clear VP. Make sure you have some valuable differentiation

The landing page needs work. I still don't know for what i signed into the website for. (And if I need to pay for it.)
PS. Nice way of using Wordpress. I'm impressed, but it sends mails 2 times.

Really simple, but solid landing page. I love how you have a video and the signup button clear and front and center.
Only comments is it seems too short and would love a social login option.

I think, you need to modify your landing page to problems that it's solving. Right now, I felt I get it but those things are too broad. The best way to tackle is to follow this framework:

Problems (Why we need a solution such as yours)
Solution (What is the solution to the problem)
How you do it and differently?