Please roast my landingpage until it burns 🔥

Hey @cargoshipsh

Here are some thoughts.

Overall, it's a nice landing page. Clear messaging. I understand straight away what this product is all about, so good job on that.

Copy issues (as I see them):
"The easiest way to integrate AI into your software"
How do you substantiate that your offering is "the easiest way"? Easiest in comparison to what? What metric/benchmark is this based on?

Words like "easy", "simple", etc are lazy words because they don't take much effort to write. They're filler.

If you reframe the headline, you can remove filler and also get straight to the benefit. Something like:

"Add AI to your software without any machine learning knowledge"

That lets me know right away what I get out of it.

Your subhead could then be something like:

"Choose from our pre-trained models, hit our API, and you're good to go."

Visual issues:
Your hero image looks like it's advertising Docker more than your offerings benefits. I would include your icons for each category just to offset that visual weight of Docker.

The cards under "Get started with..." don't need the hover scaling animation. As previously shared, they look like they should be clickable but they aren't. It's not needed.

Conversion Issues:
I went through the conversion process and it is too long. I nearly gave up. I have two recommendations:

1. Only ask for the email on the landing page. Then send an onboarding email as a follow up.

2. Put a step counter on it and let people know how many steps there are. Show progress indicators to help people know how much is left.

Accessibility Issues:
Your CTA button has insufficient contrast. The white text on the light blue background has a contrast ratio of 2.77. You should target 4.5:1.

https://www.w3.org/WAI/WCAG21/Understanding/contrast-minimum.html

Your dl element under "Smart Apps without the fuss" have invalid direct child <br> tags. This is minor but you should remove those and use CSS to add that space.

This is a good Chrome extension to help test for A11y - https://chrome.google.com/webstore/detail/axe-devtools-web-accessib/lhdoppojpmngadmnindnejefpokejbdd

Here are a few more extensions to help point out other issues:
https://chrome.google.com/webstore/detail/wcag-color-contrast-check/plnahcmalebffmaghcpcmpaciebdhgdf

https://chrome.google.com/webstore/detail/ibm-equal-access-accessib/lkcagbfjnkomcinoddgooolagloogehp

https://chrome.google.com/webstore/detail/headingsmap/flbjommegcjonpdmenkdiocclhjacmbi

^ This one shows that you have heading elements out of order. You have H3s in the body but then H2s after towards the bottom of the page.

Don't use headings just for size and display. You can use CSS for that. Headings should indicate true page hierarchy.

All that said, this is a strong landing page. You don't need to do much to optimize it. The biggest thing is the conversion process.

Good luck! This looks like a good offering.

The boxes at the bottom feel like they should be clickable, but they're not

Also, wow, nice to see you've gotten funding by the government for this project.

Though I'm not German myself, what was the process of getting government funding for something like this?

Also, the twitter link to your product does not work

Lastly, how do you plan to differentiate yourself from huggingface and replicate?

The over the fold area is clear in regards what this product does. The white and blue fonts over the white and blue background is visually dull and not the most pleasant thing to read, either, because it's lacking contrast.

In the main OTF pitch, I find it odd why you bring up open source. As a potential user, I don't see why the model being open source would be interesting for me. I care how well your AI works and how much it will cost me. Not the technical details such as whether something you use is open source.

The main image seems a bit condescending and I don't see any value it gives, considering the key features of your AI are listed below anyway.

The landing page pitches your product in a way that I got interested. However, I find it anti climatic that the landing page is missing two critical pieces of information: How much and when? Also, you are asking me to join your beta testing program. What's in it for me? There should be an incentive for me to join to try an unfinished product, such as a promise for an early adapter pricing.

However, I do like the way you have implemented the check boxes. The entire text description area is clickable and that checks or unchecks the box. That's very good UX. I only wish those areas would use icons that have different colors than just blue. Now it's all blue and white, which gets rather dull quickly.

Happy to, if you need a good roasting you can check out roastd.io 🔥

Happy to, if you need a good roasting you can check out roastd.io 🔥