Podcast downloads increased 10,000% after a Spotify feature.

I submitted my podcast Talk Money: Untold Stories of Business to Spotify’s editorial team. A month later I got a notification that it was going to be featured on their main page for the week. Both mobile and desktop. It was week of Christmas, so I wasn’t sure there would be engagement.

I was on there for about 8-9 days, and I saw two things. A huge spike in downloads per day and I was on the Spotify Trending podcast charts. We peaked at #9 which was pretty cool.

Unfortunately my new season wasn’t launching till a few weeks later, but we scrambled to get a trailer out so we could take advantage of the ears.

We can now use this as talking points when we make other pitches for distribution. It’s more rare to get a feature as an indie podcast because there are so networks and big names.

Focus on making great stuff and keep submitting it.