Podcasting is evolving - are you ready?

I woke up this morning to find - not one, but two shows I work on featured as YouTube Streamy Awards Best Podcast nominees.

You might think, so what...they're YouTubers right? I'm a podcaster.

WRONG!

These guys work HARD at being content creators and their podcasts are just one piece of the pie, but that's a whole different conversation...let's get back on track.

Podcasting is EVOLVING.

Gone are the days of starting an audio-only podcast and people slowly but steadily finding your show randomly through iTunes search - iTunes isn't even iTunes anymore, it's Apple Podcasts - that alone should be testament to the Podcast Industry's growth...and with growth comes competition.

So if audio alone isn't enough anymore, what is?

MULTI-CHANNEL PODCASTING

Your show needs to be on Apple Podcasts & Spotfiy (AUDIO), YouTube (VIDEO), Facebook/Instagram/Twitter (SOCIAL)

You need to be a content creator, not just a podcaster.

And yes, this opens a huge can of worms for the everyday podcaster.

You thought learning how to record audio was hard? These guys use live multi-camera, multi-mic setups, multiple team members behind the scenes all working their asses off to have the most entertaining & enlightening conversations possible for their audience...audience, not listeners.

Yes each show does MILLIONS of podcast downloads, Yes each show does MILLIONS of views, Yes each show's social posts also reaches MILLIONS.

Podcasting is changing, what are you going to do to stay relevant & ahead of the curve?

if you enjoyed this little rant, follow me on IG @bradleydenham