Podcasts as a method to validate and find leads.

If you're on this site, you've most likely heard the IH podcast and don't need me to tell you how good of a resource podcasts can be. However, I had never considered them a tool one could use to build a business, until the other day when I was trying to think of different ways to understand my target users (artists trying to sell their work) and validate my idea. I realized that there might be podcasts on the subject and I soon found out that there were tons of them. I started listening and got some great insight into the processes artists use to sell and some of the problems they run into when doing so. I reached out to a few guests to interview and test my UI and I got some responses.

Anyway, podcasts seem like a great hack if you're having trouble finding good forums, newsletters, etc that represent your target audience, so I thought I'd share. If your idea is niche, there might be a podcast on it specifically!