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Position rational messages high up, and emotional ones low
by
Thomas McKinlay
https://ariyh.substack.com/p/rational-up-emotional-down
Hmm, that's interesting. I've always felt it's more of the opposite: draw them in with a strong emotional appeal, then buttress your case with logical points and features.
Interesting, and that makes sense. Perhaps the first screen/page/image you show can still have that emotional appeal but placed at the bottom of it. Then you can follow it up with rational points positioned higher up in the following ones
Very cool. Will try to apply this to Oco (ococrew.com) bc this is what I am constantly grappling with.
Cheers, will follow!
Awesome! And love Oco, great project! One bit of unsolicited feedback: I wasn't sure what you asked me / wanted me to do ("Contribute" I believe) until I scrolled down to the bottom of the page. Maybe would be interesting to test having another CTA at the top as well?