Quickly and clearing describing what your company does on your landing page is crucial to gaining a high conversion rate, and hopefully more customers.
In December/January, our landing page was converting at 9% (visitor to signup).
After discussions with our target market, we changed our title and intro para to focusing on clearly describing what we did.
Our conversion rate jumped to 22% in Feb and 24% from March to mid-March.
At Budibase we're expanding our website to provide visitors with more information. So we're hoping to increase the conversion rate again.
We feel the direct feedback from the market helped us a lot so we thought we'd initiate a thread to help others gain quick feedback.
It worked for us, and we really hope it brings you the same success.
Please engage, get help, and help others!
Joe from Budibase