Postel just crossed $500 in MRR

Hey Indie Hackers!

A couple of months ago, I started indie hacking and posting in the build-in-public space on X. Things picked up fast.

Within a few months, I’d grown to 4,000+ followers.

Along the way, I met Robin and Bruno (complete strangers at the time - now my current co-founders). We jumped on a few calls, shared what we were building, and quickly realized:

We were all facing the same problem.

The problem with growing on X

If you’ve ever tried to grow a personal brand on Twitter, you’ll know this pattern:

Week 1… You post daily

Week 2… You miss a day

Week 3… You’re out of ideas and energy

That’s the reality for indie hackers juggling a full-time job, a product, and life.

You know audience = leverage.

But showing up 3–5x/day is exhausting and hard over time.

And if you stop, X punishes you.

The solution: Build a tool for this

We decided to fix it.

For ourselves and for others building in public.

So we created Postel:

A tool that helps you write consistent, high-quality posts in your tone—without spending hours per day writing.

We launched the MVP on March 6 2025

Two months later:

• ✅ $500+ MRR

• ✅ 650+ signups

• ✅ strangers turned friends in co-founders

The “stack” that makes Postel work

Postel helps indie hackers and creators grow on X faster, by making content creation 10x easier.

Here are the features that power it:

• Personalized post generation

• Voice-to-post (just talk, we write)

• YouTube-to-post

• Templates based on viral formats

• Knowledge base integration

• Style matching based on your X Account

• Human-like writing quality

• Optimized for audience growth

• Posts in 9 seconds

• Clean, intuitive UI / UX

How to get started

You can sign up for free (without a credit card) and test it out. Just go through the onboarding and you will get your first 6 post ideas directly after completing it.

We’ll analyze your style and start generating content that sounds like you.

Not generic AI stuff.

You can also talk, paste YouTube links, or pull from your second brain.

We handle the rest.

If you’re trying to grow on X, Postel makes it easier, faster, and way more fun.

Hope you got something out of this read 🙌

Always happy to chat and share more if you’re curious.

🔗 postel.app

🔗 Joschua on Twitter (middle)

🔗 Robin on Twitter (left)

🔗 Bruno on Twitter (right)

The team behind it:

Cheers,
Joschua