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10 Comments

Powerliftingpal looking for landing page feedback

Few days ago I have launched the beta version of powerliftingpal web app and I am looking for landing page feedback.

I have had over 20 registrations, and quite a bit of website visits, but received not much feedback.

Looking for things I could improve.

https://powerliftingpal.com

Thanks!

  1. 2

    Hey Dawid,

    I don't know if the tone is wrong or if the page is too SaaS-y for your audience...

    I do suggest showing to your visitor, right at the top, that you understand the suckiness of their current situation...
    "You've tried a few plans you found on the internet, and they were a step too much for where you're at in your training, and so you fell behind"
    "It's been 3 weeks since you've last been to the gym. You wanted to skip no more than a day, but then it became three days, and now three weeks..."
    "You've been focusing on comparing yourself to the other people at your gym. You'd much rather be comparing yourself against a plan that's doable, gradual, and made for you."

    What worries me a little bit is that one anxiety that I think visitors might feel, and that I don't see your product page addressing is this: are these gym programs any good? Are these any good for my own situation?

    Having a free option isn't enough to quell that anxiety, I'm afraid, and I'd find ways to address it straight up.

    1. 1

      Thank you a lot for your feedback!
      I completely agree and will make those adjustments in the next landing page iteration.

  2. 2

    Nice and straightforward explanation of what you're offering. There's a typo on the word "goer" in the first sentence. It's a small thing but landing pages are all about first impressions 🙂

  3. 2

    Hi Dawid,

    Agree 100% with Kenny. Feels a bit too "sass appy" for your target audience. Nice site though and its super fast!

  4. 2

    Hey Dawid,

    I think it's important to resonate with your audience. In this case, these guys are broteinshakers and gym addicts that calling each other pussy when someone in the crew skips a day.

    Your words speak like you're waiting outside of the gym. So I would get in and try to talk like one of them to close the gap.

    You can sponge the language from Quora and Reddit groups or youtube GYM channels.

    Your text gets repetitive pretty quickly. I got same message again and again. So you need to look from another angle.

    And the angle is called feature and benefits:

    Feature: Premade gym program
    Benefit: We made the gym life easier for you with premade programs bro, you'll only do the heavy lifting.

    List your features and transform them into real-life moments or benefits to get in your customers' minds.

    Good luck,

    1. 1

      Thank you, that is really helpful!

      I am not really that good with content and marketing, learning those just for this project, but I see where you are coming from. Especially the fact that my content gets very repetitive.

      Although I think you might have had a bad experience with a gym you went to or wrong understanding, especially of powerlifters because I feel like it is completly not like that with the "bro" and "pussy missing a day" haha

      1. 1

        Yeah, you're right, I've never lifted a dumbbell heavier than 10 kg :) But you got the idea!

        You'll learn no worries. If you need a source about writing, you can read The Copywriters Handbook by Bob Bly. It'll help you to get a general idea of "How to write" in 2-3 days.

  5. 1

    Some thoughts:

    .. Based on name, I thought this would be about matching with a pal for doing powerlifting.

    .. Your main head is about "how it works" instead of "what value it provides", which is usually what sells.

    .. Fair few typos, even in subhead "casual gym goes" -> "casual gym goer".

    Hope this helps & good luck

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