Pre-Launch For Your Startup: How to Build A Waitlist 📩

Most Companies Start Marketing Too Late

The typical startup journey looks like this… come up with an idea, build a product, launch to the public, and wait for customers to come to you.
This formula has worked for some but not for many. Usually, there is a large spike of interest on launch day 🥳 then a large drop-off the next day leaving founders disappointed. 😢

The Best Companies, Start Marketing Early

Pre-Launch Marketing is a strategy that allows you to raise product awareness, gain product feedback, and build anticipation around your product before the official launch date.

The ultimate goal is to build a loyal community of customers before you launch so that when it is time to launch they’ll be ready to buy your product and spread the word.

Here are a few successful pre-launch startup stories:

Robinhood gained almost 1 million users prior to its launch, all thanks to their pre-launch waiting list strategy
Monzo generated almost 5 million users before the banking app was released
Clubhouse built a waitlist of 10 million people before their product was officially released to the public

How To Run a Successful Pre-Launch? 🤔

Building an email waitlist is the most cost-effective way to build a loyal customer base BEFORE the official release date of your product.
Here are 4 key elements needed to start building your waitlist:

1. Build a Landing Page
2. Attract the right audience to your landing page
3. Collect email addresses
4. Sends personalized email messages to your waitlist that are educational, informative, and exclusive

The Power of A Waitlist

Even if your product is not ready yet, you can start marketing ASAP by growing your waitlist and building a community.

A robust waitlist will increase your chances of getting your first paying customers, securing that next meeting with investors, and will allow you to build a relationship with your early adopters to make them feel like they are a part of an exclusive community.

And having a loyal community means you’ll have repeat customers that turn into advocates who tell others about your new product!

How To Build Your Waitlist? 🚀

I created an online course designed to help founders grow their email list to its first 100 subscribers and build a loyal community of customers before the launch of their new product called The Day 100 List!

I’ll walk you step-by-step on how to attract customers to your landing page, convert them into subscribers, and communicate with them via email marketing so you will be fully prepared for a successful launch!

Gain early-access by pre-ordering the online course: https://justin-mcleod.teachable.com/p/the-day-100-list