Pre-Sale or not?
I'm building a landing page, and I can't decide on including a payment option or just go with the classic email subscription.
Does anyone A/B tested that?
I'm also wondering: it's actually a good idea to have both fields available? (therefore competing)
Both. In very early stages, go with email subscription (when you don't even have payment setup) and then position a pre-sale or Life Time Deal to the subscribers. Once you have payment setup, show both.
Combine both. Make them join the waitlist, once they submit their input, offer them the availability to purchase it befores launch (pre-sale) before it "runs out of seats".
For example, "Thanks for joining our waitlist. We are starting and are only accepting 10M users. Pay now to don't lose your seat and access early feature releases!"
Hope it helped (:
Thanks @alvarovillalbaa! That seems obvious now that you mentioned it xD
I think I will op for this strategy, though I'm too shy to dare putting "only 10M user" 😅
Share your landing page link I have a biggg amount of suggestions for you.
Definitely not a good idea to keep both fields @emilio
Tell me about the product. What are you selling?
Thanks for your answer @pranavkale120! It's a Trainable GPT based chatbot, meant to be used in a specific context (soft of like a niche). I estimate It would fall into a "pricy" category of the SaaS.
Don't be afraid to charge more for your product or service. Conduct research on how much your competitors are charging to get a better idea of the market value.
Consider offering an early bird discount to those who join the waitlist, and take their feedback into account when setting prices.