Predict the next hottest digital products

We are actively looking into the strategies that SME founders use to scale. One of the great ones is the so-called 'Piggyback' strategy, where you find what is hot and create the same product with a tweak, niche focus, or different geography. For this strategy to work, you need to identify what to piggyback.

Members of Knowldgehunt look at the web daily to identify resources that can identify those potentials on the market. A few days ago, we hunted the resource by Amplitude that talks about 'hottest emerging digital products and trends. Read here

Following is the conclusion from the report:

1. Digital products as a whole have seen more than 50% growth in daily active users since the start of 2020.
2. In a time of massive workforce changes, some of the next hottest products are platforms that make remote collaboration easier or help employees secure new jobs.
3. Fintech products are growing at incredible speed all around the world.
4. Some of the products with highest adoption in a short amount of time are language-learning products.

Looking at the companies listed there, do you agree with Amplitude? What do you think we should piggyback in 2023?