Pretty Prompt at Stripe - Startup learnings

Still feels surreal. 5 years ago I didn't know what a startup was. Two weeks ago, we stood at Stripe, sharing what we’ve built... and the numbers are crazy:

• 10,000+ users in under 3 months (now nearly 18,000)
• 220M+ tokens processed in 90 days (that's ~93k tokens/hour)
• Built in a space most people call “just a wrapper”. we went all-in on a single problem.
• 179,000 views in 7 days (I guess it’s not just us who geek about AI tokens 🙊)

Here’s what we shared at Stripe: milestones, mistakes, learnings, and our honest journey. No “here’s how you do X”, only “here’s what we’ve learned and what worked for us.”

Hope you enjoy it: https://youtu.be/Y2Sn57s69Cs

🔹 Context is king
No matter how many GPUs you have, output won’t be 💯 without context. Pretty Prompt became our context layer out of our own problem to solve.

🔹 Startups are like video games
New levels, new bosses, new mechanics. Same goal: stay alive and level up. That’s what we’ve focused on.

🔹 Earn the right to optimize
We earned the right to integrate with Stripe after users asked to pay. Not the other way round.

🔹 Pricing experiments move the needle
Annual plans worked better than we expected. We were shocked: 30% of users pay for annual plan, today.

🔹 Relentless error handling
Backup providers, fallbacks, edge cases, the super unsexy stuff is still the core of engineering in AI.

🔹 Teamwork multiplies impact
Charlie and I work like 1 + 1 = 3. The right co-founder makes you 10x stronger.

Pretty Prompt is now powering ~18,000 people, and we’re just getting started.
Give us a go!