This is my first post on IH so please let me know if this is off-topic.
I just started building on my first real/ambitious service, and even if I won't have any pricing from the start, it got me thinking about what is best here in terms of pricing.
I am based in the EU, so naturally, it would be easier for me to display pricing in Euro. However, as my target audience is global, and many reside in the United States. I assume that many would prefer seeing the price in USD? Since 1 EUR is ca. 1.17 USD, the pricing can look a bit lower than it actually is if displayed in EUR. On the other hand, people not knowing the conversion rate might need to do some extra thinking which can cause some mental friction in the sign up flow.
A solution could be to implement a switch between USD and EUR (or any local currency), but then I would probably need to implement an accurate exchange rate and the pricing could end up looking "awkward." For example:
89 EUR => 104,45 USD
89 EUR => 11.433,11 JPY
What is your take on this and do you think displaying the price in EUR would refrain people from the US (or any other country) to sign up?