Pricing models, the freemium myth and why you may not be charging enough for your product

If you're not generating the revenue you want from your product, it might be because you're not charging enough.

"Pricing models, the freemium myth and why you may not be charging enough for your product."

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On the whole, I think this is great advice, but, as always, each business has to see what works for them. I've seen some oddball pricing strategies in my time and sometimes they just work for that specific product/market etc.

Completely agree with this. With my first startup, I wanted to give as much value as possible and that included 30-day free trials. To problem was this hardly converted anyone. When I switched to 7 days, suddenly I had a lot more conversions. Giving someone a short window to try your product/service often piques their interest enough to sign up. If the window is too long then the honeymoon period ends and they are no longer interested. I wish more first-time founders knew this.