Pricing strategy for SaaS
Hey folks,
This is Ahmet from Millimetric.ai. We've created a product to automate the conventional KPI analysis for digital businesses. You can connect your Google Analytics, Google Ads, Facebook Ads, Amazon Ads etc. and we are analysing your historical data and find outliers.
We are free for Google Analytics only, and if you want to add additional data sources, you need to upgrade to premium.
Right now, we have around 2.500 free users and 20 paying customers. We are focusing on converting free users to paid. I am not sure we are doing right by providing a free package. We started with a 14-day free trial but didn't work very well. Any thoughts?
Maybe the users don't use facebook ads/amazon ads etc enough to justify the premium. Maybe you can offer extra features that will cater to the google ads users as well for your premium.
Hey Ahmet,
I am super interested in Millimetric.ai. We are building data connectors to transform any API into realtime (movinglake.com). I thought maybe there could be some synergistic opportunities here. Best of luck and congrats!
What are the data storage / computational resource costs per free user?
Compare this multiplied by free to paid upgrade rate, against marketing acquisition cost of a new paid user.
Proper analysis tells you if free tier is beneficial or a burden. Change terms to find optimal rate.
Some products freemium is key, some it is suicide.