I recently read the mom test, and the author says, that the conversations with potential customers should be casual and not "formal", like a meeting.
I find that quite difficult from a time perspective, as you could just hop on a scheduled call with them, because you sent them an email earlier, that they've agreed upon.
Also the quantity of customers, makes it difficult, as you need to find a lot of people and have casual conversation with them.
Also, I feel like I'm lying to the customer about the intentions I have and it's also a little bit fake in my opinion. You basically sit there, and ask them questions. Some of them won't take you serious, and therefore won't answer the questions properly.
It depends on the country, but surely some people would think in my country that I'm crazy, boring or why I'm caring so much about their business.
Do you guys fully rely on the advice given on how to get into customer conversation or did you found better ways?