Process efficiency improvement solutions ventures

How does one know he gets it right when you think you'r going to make something more efficient?
There are several failure points I've noticed when taking this route with a venture:

• No incentive - For the service industry at times there isn't any incentive to improve some of the process for various reasons. I think long play services such as SEO are often for most of the market, mostly the sales and customer care of keeping the customer for as long as you can, but over-delivering isn't rewarded. Once thing thing was delivered, you might not be needed anymore.. What's more is that at that industry the setup cost for a new customer is really high, but they price it as a long retainer (losing on a new customer for the first 3 months, but keeping him for longer is high profit margin, which you want to protect)
• Reverse incentive - At times, it's just that we are paid by the hour, doing something faster does not benefit myself directly, it's in reverse, I get penalized for improving or at minimum I need to carry the cost, price or time. (you would think the market would self correct and more efficient people and companies would win out, but that's not always the case, and even so might be a long process and might kill an offering from lack of early interest... at times this is solved by deep partnering and co-developing, which means this shouldn't be a public offering..)
• Structure issues - The larger the org. the bigger the issues here. The part of the organisation to gain the most from your offering is not the one who is going to use it. Or the part of the organisation your targeting for the benefit is not empowered to innovate or take accountability for things outside their box. An example here is told by Jordan Peterson about trying to sell a service to HR departments to dramatically improve the quality of hires, the issue is that the box of HR departments is only measured by quantity of hires, not quality. And they are discouraged from spending on anything not in accordance with that.

What else am I missing here? I'm sure there are more..

I also wonder, how does one market efficiency improvement solutions when the customer isn't thinking about his process as inefficient? and is used to the current way of doing things..

(an example of a similar offering issue https://www.indiehackers.com/post/react-developers-should-we-give-up-84aefcb31e)