Procore is worth $8B. Here's what they don't build, and won't.

Procore is the biggest construction software company in the world. Public market cap around $8B. Almost every large construction firm in the US uses them.

They do not build for the 1.5M small operators underneath that tier. They will not start.

I run a directory called ConTechFinder where I've cataloged 570 construction software tools across 15 categories. Six months of cataloging makes the gap above and below Procore painfully clear.

Here's what Procore doesn't build:

1. The $29/month daily log app. Procore assumes a project manager in an office. Solo general contractors running 2 job sites do not have a PM. They have a phone. A $29/month daily log app with photo uploads and weather tagging serves an audience Procore cannot profitably reach.
2. The single-trade takeoff tool. Procore's estimating product is built to serve every trade, so the UI is a Swiss Army knife. A tool built only for roofing squares, or only for HVAC ductwork, wins on speed. There are six trades with no dedicated takeoff software at all.
3. The $49/month OSHA checklist app. Safety compliance is required for every firm with one employee. The cheapest serious safety software starts at $200/seat/month. A phone-first checklist app for a 5-person crew is a direct sale with no competition in that price band.
4. The residential remodeler CRM. Procore's CRM targets commercial GC pipelines. Residential remodelers get leads from Angi, Houzz, door knocks, and referrals. The workflow is completely different and no existing tool in the directory matches it.
5. The permit tracker. There's one product in the directory that does multi-jurisdiction permits. It costs enterprise money and targets 50+ firm GCs. A $19-29/month permit tracker for solo contractors does not exist.
   Procore will never build any of these because the per-seat economics don't work at $29/month. Their sales motion requires a $100k+ ACV. Everything below that is an indie opportunity.
   Some numbers to close:

• Construction software market projected at $14.35B by 2033
• 1.5M US construction firms, most with fewer than 10 employees
• 55% of construction software vendors won't show a price without a sales call
• Only 45% have a mobile app
• 9% target solo operators

I'm not building any of these products. I catalog what exists and let vendors pay for featured listings. If you're an indie thinking about what to build next, construction is the most underserved B2B vertical I've ever looked at.
No pitch, no link drop in the post. If you're curious about the full data, the question comments get answered.