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18 Comments

Product Hunt aftermath đŸ”„

If you're new here, I'm André, a tech entrepreneur and founder of LaunchFast, a stack designed to help web developers significantly speed up their project development time. I post daily updates on my journey and progress.


Ok, so today is the day after launching LaunchFast on Product Hunt.

I don’t have anything to compare this launch against, to know how successful it was, so I’m taking it as my baseline and figuring out what I can improve for the next one.

Let’s get into it. Here are the metrics for this launch:

  • 271 different people visited the landing page
  • Made a few sales
  • Ended in 11th place for the day

Things I will do better for the next launch

Getting votes on Product Hunt is much like a political campaign. You have to get in front of people and give them good reasons to vote for you.

Exposing your product doesn’t matter much if the people you expose it to aren’t Product Hunt users with accounts that are at least 2 weeks old, because new accounts can’t upvote products.

So, on my next launch, I will engage much more and much earlier with people who are active on Product Hunt.

This is also my target audience for LaunchFast, so win-win.

Missed opportunities

The other thing I feel was a missed opportunity was not having a newsletter component on the landing page to capture emails from users who might be on the fence about buying LaunchFast before it has payments or AI integrations.

The other one was that I could have pushed it a little further to get 2 more votes and ended in the top 10. The benefit of ending in the top 10 is that LaunchFast would have been featured on Product Hunt’s Daily Digest, which is read by millions? (I forget of exact value) of readers.

Moving forward

Now that the product has officially been launched, it’s time to look forward.

Here’s the plan:

Engage more with Product Hunters ahead of the next launch (after payment and AI integrations potentially)

Create the documentation for LaunchFast, which includes video format that will also serve as content for social media

Integrate payments and AI into LaunchFast

Allow customers to suggest and prioritize items in the roadmap

Engage with current customers to assess their experience and potentially fix pain points

Add a newsletter component to the landing page to allow users to get notified of updates to the stack

And that’s it folks. Overall, I’m feeling very positive about this experience and I think I’ll do a considerably better job on the next launch.

That’s it for today folks. Have a great rest of your week 🙌😄

on August 28, 2024
  1. 1

    Great post! Love your insights on Product Hunt launches. Preparation, engagement, and key features are crucial. Your focus on AI and customer feedback is spot-on. Looking forward to your next launch!

    1. 1

      Thanks @premsaini 🙌 Hopefully it will be better next time đŸ’Ș

      Are you building something yourself, mate?

  2. 1

    I think you did a good job for a first launch.
    Indeed, having a newsletter form or a free plan makes it easier to retain and follow up with prospects.

    1. 1

      Thanks @Linkful, I'll certainly do better next time đŸ’Ș😄

  3. 1

    Thank you for sharing this! I just launch my project and was thinking of registering my project as well on product hunt but not sure to do it now or wait until I get enough feebacks and iterate my product

    1. 2

      Well, you can launch multiple times, so if you're going to update the product later, I'd launch now and later.

      As for "when's the right time to share my product", it needs to solve a problem better than existing solutions in some way. As creators, we are biased to think our products are the best in the world. We should actively fight that bias by engaging with users and running Jobs-to-be-done interviews.

      1. 1

        I see, thank you for your insight on this. Still trying to figure things out on what to prioritize. Thank you!

        1. 1

          All right! Feel free to DM me directly on 𝕏 if you need some more guidance 👍

  4. 1

    Greate Post! I'm starting out on my journey as a Co-Founder on my tech business. I'm looking to launch on Product Hunt soon. The advice I received was to engage with your audience through 'Ask me anything!' discussions. What would you suggest?

    1. 1

      AMAs don't work until you've built credibility and an audience. I suggest engaging in 1-on-1 conversations with other makers for now, just like you did here with me :)

      But if you try an AMA, please share the results 🙌😄

  5. 1

    Thank you for sharing your experience! Did you also make a post on HackerNews? If so, how did it compare to Product Hunt? Was there more traffic? Congratulations on your launch!

    1. 2

      Oh, I actually never post on Hacker News, but I’ll look into it, thanks for reminding me đŸ«Ą

      I’ll share the results in 2 days.

      1. 1

        Thank you! I look forward to your results!

        1. 2

          Yes, sir đŸ«Ą

  6. 1

    Good one. I think Product Hunt launch is just the start which, if you crack, you can ensure a good inbound. The main benefit comes in only with keeping the users that landed on your platform due to the launch, engaged and hooked, for them to be interested in taking the next steps. Finally, it's also about the value add they see in the first trial.

    1. 1

      Yeah absolutely. I'm now working on making my current customers really comfortable and taken care of.

  7. 1

    Thanks for this post! I have a product hunt launching next week, so this insight is useful. What I’d like to know is if there were any methods you used to promote the launch or it was just users who happened to see your product and were interested?

    1. 1

      Hey there, Natheerk!

      Great question. I've been building in public since the beginning (for about 3 months). I grew a small audience of 400+ people at the time of launch. I've also done my best to be present and talk to other builders before and during the launch.

      The initial 10 or so votes I got came from people I knew. Most of the votes came from people who liked the product.