Product Hunt is just hard on me...

Stuck at 0 Product Hunt followers for 28 days. Here is my analysis.

I set up the coming soon page for ZenFirst exactly four weeks ago. I have refreshed the dashboard every single morning. It is still sitting at exactly 0 followers.

At first, I blamed the platform. I thought the Product Hunt algorithm just buried indie devs who don't have massive audiences. Then I took a hard look at my actual page.

The reality is my messaging was terrible. I described ZenFirst as a "digital wellbeing utility for modern professionals." That means absolutely nothing to anyone.

Nobody wakes up wishing for a digital wellbeing utility. They wake up hating that they just wasted 45 minutes doomscrolling in bed instead of doing their morning routine.

I also realized I was treating Product Hunt like a marketing channel instead of a destination. I expected them to find my users for me. I haven't driven a single click from my own X account to that teaser page.

So I am changing my approach. I just rewrote the entire page to be brutally clear. The tagline now literally says that the app locks your phone until your morning routine is done.

I am also going to stop relying on hope. Starting tomorrow, I am reaching out to 5 people a day who complain about screen time to ask for feedback on the concept and linking the page.

I will report back next week if the new copy and outreach actually moves the needle. If it stays at 0, I probably have a much bigger problem with my core value proposition.