Hey IH! I launched my first product on Product Hunt last week, and I'd like to break down my strategy, results, and reflections for those that are going to be doing the same soon.
Product: Hive Index Directory of Communities
Results
🏆 #4 product of day
🔺 250 upvotes (369 now)
👥 1.7k new users (launch day +1)
🔎 1.2k searches (74% success)
🔗 sent 660 users to 1.6k communities
💌 38 newsletter signups
📇 26 community submissions
🤝 4 new partnership opps
Pre-launch strategy
I spent the last 2 months:
Goals for launch
The website is a free resource, and my plan is to push for sponsored listings soon. So my biggest goal was to raise awareness amongst the community builder world. Secondly, start pushing new features like community reviews + newsletter subscribers
Day-of strategy
What a rush! Felt like a marathon day
I went to sleep #6 and was really hoping for a top-5 finish, my midnight push on Reddit brought me to #4 :)
Reflections
I think I could have gotten top 3 if I started promoting right at the start
When I woke up, I was in 16th place and some of the top products had over 100 upvotes. The lead is important as they are top of fold
Also, I didn't have a hunter, would have helped since I don't have much of a following on PH
New opportunities
This has been a nice surprise, I've had some really interesting people reach out with partnership opportunities
That includes:
Secondary benefits
Putting the product in front of so many people has also been great for:
Overall, I'm absolutely buzzing for 2 reasons
The responses I got from people discovering the Hive Index were incredible
Comments like "exactly what I was looking for" or "I instantly found communities I didn't know existed" are the reason I work hard on this product
The maker community showed up
I seriously can't even describe how included & supported I felt for this launch
The support from all of you was incredible. I felt like I had a team of 50 behind me, and it feels amazing
Thank you, you're incredible! 🙌
Anything else you'd like to know? AMA!
Fed, Nice product!!
Great, Keep growing and sharing your experience with us. Thanks
Keep growing, Fed!