Product Hunt launch day: Saturday vs. Tuesday & Thursday (results & stats)
I have compared the results of launching 3 products on three different days on Product Hunt.
Before I start, here are notes that it should be taken into consideration:
- I don’t have a large following on social media to support my launches
- I finished the MVP of the product and launched it immediately, without supporting the campaign before the launch
- Always launched the product at the same time 9-9.30 am CET
I wanted to compare these three days to find out if it’s better to launch on the weekend for founders without a large following. Here are the products and results.
Published products:
- Saturday: Entrepreneur List - A curated library of entrepreneurship knowledge
- Thursday: Entrepreneur List 2.0 - The major product update
- Tuesday: Userdome - Find products for your specific needs in seconds
Entrepreneur List - Saturday
Upvotes: 294 (4th Product of the day)
Website visits: 867 unique visitors
Entrepreneur List 2.0 - Thursday
Upvotes: 42 (18th Product of the day)
Website visits: 310 unique visitors
Userdome - Tuesday
Upvotes: 40 (24th Product of the day)
Website visits: 296 unique visitors
I know, the sample is small (only three products), but the results show me something interesting.
For someone without social media presence, it could be more valuable to publish a product on the weekend when the competition is smaller, and you have a bigger chance getting to the top 5.
I tried to launch two of my products on the most recommended days (Tuesday & Thursday), but the results weren’t satisfying, compared to the weekend.
Top 5 gives us more time on the homepage, which converted to more visits and upvotes.
As we can see, we should try to get to the top 5, even if it’s on the day when Product Hunt's daily visits are smaller, because we still get more exposure for our products.
At least based on my experience.
I hope it gives you some valuable insights.
Good luck with your launches.
Cool experiment! Super interesting traffic stats. Thanks for sharing. I was suggested to launch on the weekend, so timely info!
Happy it's helpful. Good luck with your launch!
This is helpful. Haven't quite worked ourselves up for a PH launch yet but have been wondering about launch strategies given the same dilemma as you with regards to network or following.
Happy it's helpful. If you find other relevant opinions I would be happy if you can share it with me. :)
Hey Jakub - I am the founder of https://healthcompiler.com/. This is awesome, congrats! Even if numbers are not what you want, you'd soon figure it out. May be you could use some help from someone who is a top hunter.
Mehul
Hey Mehul, thanks for your feedback. You're right, using top hunter is one of the possible strategies how to increase the success of the launch.
Hi Jakub! I'm Karol, co-founder of https://bowwe.com/. Thanks a lot for the insight. Each such experience is important for my team and me as we are getting ready to launch on Product Hunt. It's very interesting that fewer recommended days worked better for you. If you have any more insight about Product Hunt, I'd love to hear it.
Hey Karol, I'm happy that you found some value for your launch. I discussed the weekend launch with some other founders, and they confirmed me, it's more likely to be featured in top 5 on the weekend. But it's also true that if you're confident with your launch (and have bullet-proof launch strategy with experienced hunter with a big following), it's better to launch on Tuesday or Thursday due to higher reach you can get on these days.