
We launched Product HQ on Product Hunt recently. Here are our numbers.
The surface level data:
Launch day - Friday
Upvotes - 247
Ranking - #6
Comments - 56
The meaningful data:
Page visits - 467
Revenue - $210
Email sign ups - 14
What we could've improved?
We went into this with basically no other marketing. Neither of us has an online following (time to build one!) and we didn't put any capital into marketing or promoting the product. We could have built-in-public during the prior months when we were building Product HQ which would've helped generate some interest and engagement.
We did not strategically set up an email capture form on our landing page (it was hiding at the bottom of our long landing page) and potentially missed the opportunity to keep connecting with visitors to the site.
Definetely not crazy or inspiring numbers but I hope this is useful for those out there who are concerned about launching when you don't have an audience or strong marketing campaign. Just ship it!