Product Hunt Launch Tips
Launching on Product Hunt usually is a big deal — you can get a load of new customers, get good feedback, and make a splash.
I’ve launched a product that was #1 Product of the Day. Here are a few things that you should keep in mind when launching.
Firstly, it’s an entire day event. Don’t schedule it on a day that you're going to be busy with something else. You will need the time to constantly promote the launch post on Social media, in communities, and DMs.
Before the Launch
1. Make sure you have a list of all resources ready:
- Launch Thumbnail (PH has moved away from using a GIF as your logo)
- Screenshots
- Video
- Tag Line
- Description
- Maker Post
Preview your launch post on https://previewhunt.com/
2. Reach out to a hunter with a good number of PH followers and Twitter engagement to hunt
This is less important now than it was before. So don’t go to only the top hunters. Reach out to people on Twitter in your niche who have good engagement.
PH still sends emails to the followers of hunters, so that helps get more upvotes.
If you don’t get a top hunter, no worries, you can always launch by yourself. Don’t keep this as a blocker.
On the day of the launch
So you’ve reached the D day, which you have hopefully kept free.
Make sure that you launch at 12am PST, this is to ensure you have the maximum time for the post to get traction. You can also schedule the launches now, so you don’t need to be awake at 12am PST for it be visible on PH.
1. Post on all channels (social media, newsletter, communities)
Post and ask for support on all possible channels like Twitter, LinkedIn, Instagram, Slack groups, Discord servers. Now is the time to ask for help from your friends and followers.
2. Create a launch thread on Twitter
Use this launch thread to update everyone on the position of the day, number of upvotes, and number of comments.
You can also use this space to share key learnings from the day
3. Engage with all comments
It’s important to reply to all comments on PH so you gain visibility
4. Try to get 100 upvotes by 8am PST to stand to get featured in PH newsletter
5. Do a Twitter Space or Clubhouse Room
Talk about your product and launch on a space to keep the buzz running
After the Launch
1. Take a day off
Because you’ve worked so hard — you deserve the rest.
###2. After a day of rest, write a post-mortem thread on Twitter
Share your learnings and be top of mind.
3. Thank all the people who helped you out on this big day.
Return the favor to others when they launch
That’s about it. Some quick actionable tips on how to launch on PH.
If this helped you follow me on Twitter https://twitter.com/kavirkaycee
Read the full post here https://kavirkaycee.com/product-hunt-launch-tips
