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7 Comments

Product Hunt Launch tips

I am supporting one of my SaaS partners to launch on Product Hunt, I need some "growth hacking" and actionable advice from people who successfully launched.

posted to Icon for group Product Launch
Product Launch
on July 22, 2025
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    This is helpful Kevin,
    I took the field of dreams approach. but its launch day and honestly they have not come lol Not sure what i was hoping for. Products need visibility but this insight has been super helpful.

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    3 PH launches taught me this harsh lesson: winning Product Hunt doesn't guarantee business success.

    My biggest failure: Spent 6 months optimizing for PH launch, got #2 product of the day, 1000+ upvotes... and 5% user retention. Brutal wake-up call.

    What I learned building my current AI project:

    The founders who succeed on PH aren't the best marketers - they're the ones solving real problems for real people.

    My new approach:

    1. Talk to 50+ potential users before building anything
    2. Build genuine relationships, not email lists
    3. Focus on retention metrics, not vanity metrics

    The psychology insight: People vote for products that make them feel something. Fear, excitement, hope, relief.

    I'm working on human-AI emotional interaction now, and this principle applies everywhere: connection beats perfection.

    Actionable advice:

    • Lead with the problem, not the solution
    • Share your founder journey, not just product features
    • Ask "why should someone care?" not "what does it do?"

    What's the emotional core of your SaaS? That's your PH story.

    1. 1

      this is amazing, thank you!

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    On launch day, make sure to share your link as widely as you can. I've seen a lot of mutual support in communities like r/ProductHunters and r/ProductHuntLaunches. People really come together to help each other out. I’ve personally supported many launches there too!

  4. 1

    Hey! Before you launch, I’d recommend checking out a few recent Product Hunt launches in your niche — look at ones with lots of votes and some with very few. It helps you see what worked and what didn’t.
    Then start building buzz early: share sneak peeks on social - Facebook, Linkedin, X and email your audience, get your friends and users ready to upvote and put comments. Also important have clear screenshots and a simple, honest story about why you built it. A good video also a plus! After launch, keep sharing updates and ask for feedback or testimonials. Good luck!

  5. 1

    I'm not sure Product Hunt is really valuable. It is highly controlled. Posting to a forum is nearly impossible. Posts that do make it are not of high quality. There are multiple upstarts in the space that may be better utilized, at least for SEO purposes.

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