Product-led Growth
Happy to help/Answer any questions you have about product-led growth.
My background:
Founded:
CommunityRoot - over 300k students have used it to register for after school/pre-school programs
SmackHigh - over 1 Million high school kids used it for media/news
Fam - Over 7 million users for group video chatting
(Acquired by DraftKings)
Currently leading growth at DraftKings through acquisition of my company.
Here to answer any questions you have about how to use your product to grow
Hi Flynn!
What key changes should a startup make on the user acquisition side of things when they want to move towards being product-led?
Hi @sumit - happy to help if you're willing to share more specifics. There isn't a single, silver bullet to product-led growth. Instead, it's a focus on customer/user-first principles, using key metrics like retention, engagement and K-Factor as ways to measure how effective your product is at growth. At a high-level, if acquisition is your problem, I'd look at organic ways to make your product more shareable, through means like WoM or referrals . If acquisition isn't the problem, but activation or retention is the issue, then I'd look at the customers that have activated or stuck around and I'd find out what that user did/didn't do that led them to sticking around.