Product Targeting: A specific niche, or 'all humankind'?
Hey guys!
I was wondering what are your thoughts on creating a target audience for your product. Is it for 'everyone' (like for example, Trello goes for), or more targeted to a specific niche (which narrows down the audience much more)?
The important thing to remember is that "everyone" is just a collection of different niches.
This is good to think about in certain cases where the market seems to be "everyone"
For those who are leaning towards a specific niche, here's an article from our team on how you can thoroughly define your target audience and customer persona(s): https://startinfinity.com/product-management-framework/product-strategy/target-market-customer-persona