Hi ,
After building many apps and integrated many in-app purchase tools i want to build a new platform to manage it all it one place. Collecting data for all stores , flag the paying users and run promotions and sales to those users and show them less ads.
Mobile app Developers need to win 3 battles :
Acquisition (marketing)
Retention (product)
Monitize (IAP / Subscription / Ads)
1% improve in the monitize side equal 25% improve in acquisition.
so i decided to focus on the monitize side.
How will we do it ?
Build SDK that simplified payment services
SDK allow to collect and monitor main app events
Data - build user segments / sequence to offer them the right offering from all platforms - iOS / Android / Web / Console.
Web Platform allow to optimize - Prices , Icon , content for the IAP
Build promotion content .
App Developers in the woods ..