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Product with potential but lots of competitors

I've been building product for a little less than a month which is in a fairly crowded space.

I think what I am building has great potential and could be more powerful than what's out there within 6/12 months (working on it full-time) - but these businesses are fairly established and I haven't been able to niche down so I am basically going head-to-head with them.

Offering solutions at lower costs could be an option - but being an unfunded solo founder doesn't make that very easy. Needless to say, despite being very pumped in the beginning, I am feeling a little bit discouraged at the moment.

I know there are many successful stories of David vs Goliath on IndieHackers. I am curious to know what would your recommendations be in cases such as these?

on December 26, 2019
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    You mentioned forms. Can you give me a bit more, I've researched this space in quite a bit of detail. There are gaps and only a handful of larger players.

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      I have built complex, finance-based form builders as a consultant. Given the knowledge gained during this experience, and the fact that we found nothing we could use anywhere (of that complexity) I thought I could make something in the middle between Webflow and one of the so many form builders out there, but...better? As in, more customizable, better interface, and complex rule-driven logic. The forms would be completely customizable to match a website's design system.

      Because the product would be primarily used for complex forms, I am thinking that targeting lazy developers may be an option to niche it down: for example, having these provided primarily for static site generators (Gatsby, Next). Stuff like Wordpress, Drupal, eCommerce, etc, are also an option: should be pretty easy to integrate with.

      If you don't mind me asking, which haps did you identify?
      Thanks

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        There is absolutely a market for this. You're also not the first person I've come across that has said the same thing. Everyone ends up giving up and having to build in house.

        With proof of concept and really good implementation a company would pay at least $100k per year for support and licensing. Big upfront on implementation.

        I like the idea of something like webform, too many forms don't allow for a bootstrap like block modules.

        I've built more than my fair share of logic mapping forms and can literally give you the blue print to selling this into companies (it's what I do currently for my consulting gigs).

        I have some good data about results too through implementation and improvements.

        There are a few massive gaps - depending on your seriousness about this, I'm happy to chat. I'm not super inclined to give them up right away in a public forum.

        I've tried all the form builders and stretched them to the max (read: no budget or resources to build custom in house). I've been able to hack things together with great results but hands down there is a massive gap in this market.

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          Thank you for this comment, it's really good to hear that.

          It'd be great to show you what I've got so far, your input could be awesome!

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            Shoot me an email to the address on my profile and we can set something up.

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              Awesome, I'll write you tomorrow! thank you

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    Hi, I believe it is great if the market is big. But you cant just do the same staff. How do you plan to differentiate yourself? Why your product is better?

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      The product I am working on is a no-code SaaS.

      I don't mean to build a clone of existing products, but the scope of the product will be largely the same: build stuff without having to code them. More specifically, very complex forms.
      I think the product could have more powerful features - ex. more customizable, white-label. In the state it is now, it probably has better customization than others out there.

      I am trying to either find a very unique selling point or to restrict the product to a nice (ex. for developers, rather than for any business).