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#ProductFeedback how to increase paid customer conversion?

by Everest Guerra

Hey Indie Hackers! I'm working on shipping a new pricing page and registration flow to help us convert more paid users. Previously many users were stuck on the pricing page because it wasn't clear to them how to select the FREE tier or begin a paid trial. With these changes, we are hoping to alleviate the confusion around pricing tiers and drive individuals to start a "free trial". I encourage any and all feedback you have about how we can improve the impact of this flow!

Before: https://drive.google.com/file/d/1KBDiOUqIfoWQyMDSB-mUAcUgGBAihGw4/view?usp=sharing

After: https://drive.google.com/file/d/1bYKrRjbKnStFU6AGXgNt3ASMieNaYqnZ/view?usp=sharing

Everest Guerra's avatarEverest Guerra
on February 14, 2021
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  1. 3

    Hi Everest,
    Your flow is indeed better. Here is my 2 cents:

    • I'm not a fan of the 34.98$ because it looks ugly. I know the "magic price" is a thing but I never really was a fan of it.
    • Can't you avoid duplication by saying "All from previous plan + X, Y, Z" instead of charging your page with all the features of each plan? Use that new space to put some emphasis on the awesome paid features.
    • You're asking people to input their credit card but the button says "start free trial". I understand you have a free plan but can't you rephrase it to "Continue". Use the small line below to explain: "By subscribing today, you still benefit of Yottled free trial: Your payment will be processed in 7 days."

    Hope this helps!

    -Jules
    I help digital goods makers sell to emerging countries more efficiently on exportator.com
    Let's talk about Purchasing Power Parity! Reach me out on Twitter @julesmaregiano

    julesmaregiano's avatar julesmaregiano
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    6 years ago
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    1. 1

      Thanks so much for the feedback @julesmaregiano! We'll definitely be implementing a lot of this.

      In regards to the first bullet, we happen to be updating our prices as we speak, and this will no longer be an issue with the new pricing. Great suggestion!

      We're going to change the form submit text to "continue" as you suggested.

      As far as removing redundancy from the plans, we gave this a shot and the "starter" + "pro" plans looked sort of empty because we include so much in the free version. Do you have any UI suggestions for how we could make the paid plans look fuller? (without adding more features, of course, haha)

      Everest Guerra's avatar Everest Guerra
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      6 years ago
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  2. 1

    Hello Everest,
    Love the new version of your pricing page.

    I have some concerns :

    Credit card page :
    Is it possible for you to provide the payment page after 7 days?
    For example, even the payment is processed after 7 days according to your page (free trial), you may have some conversion issue because the user may be afraid to let his credit card at this time. Actually he doesn't know your product really well yet

    I will let customers use the product during 7 days and asked them to put their credit card information after.

    Pricing page details :
    Don't hesitate to be more specific about the features you provide according to your user's segment. According to the pains/problems you detect from your customers, what kind of features could you add ? Don't hesitate to talk to your current paying users and asked them why they are so excited about your product. Do this for each customer segment you have (Free, Starter Individual)

    Don't hesitate to track this situation with Mixpanel to understand why the new users churn after 7 days. Everything that I wrote have to be tested, this is the fun part of product management

    Keep us posted
    Fleu

    fleufleu92's avatar fleufleu92
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    6 years ago
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