Productivize - Issue #7

Hey there 👋 Happy Monday. Each week Productivize is something I look forward to as it gives me an opportunity to sharpen my product mind and provide value to you all at the same time. Thank you for reading and learning with me 🙏

Before we dive into this issue, I wanted to give a couple of updates. Productivize got a new home 🏠 Last week I spent some time to ship a landing page and I'm excited to share it with you today. There are a bunch of reasons why I went with a LP when Substack is offering one. Below are some:

1. Helps me achieve 1000 subscribers before the end of Oct which is the goal I set for myself.

2. Helps me create branding and awareness for new readers. Also, the domain is short and easy to remember.

3. Helps me to integrate a bunch of other tools like Crisp chat, referral systems, analytics, etc

I will keep iterating on the landing page and planning to introduce more growth initiatives in the future. I would love to know your feedback and if you like the site share it with your friends here. The other update I have is, we crossed the 200 subscribers mark with Issue #6. So thank you for showing your support and assuring me this newsletter is providing value to you 🙏🏽

Let's get started 👇

Merci Victoria Grace

Merci is an investor and product leader. She's a partner at Lightspeed Venture Partners, where she invests in both consumer and enterprise companies. Prior to this she was the first Head of Product and ran the Growth team as a Director of Product at Slack. She founded the Women in Product community which connects women in product roles with mentors, jobs and advisors. She often tweets about product strategies, growth, engagement, and design. Give her a follow here - @merci

Jules Walter

Jules is a renowned product leader who comes with a passion for building a product focused on customer needs. Currently Product at Slack, Jules is also a mentor at Product Club advising early-stage startups. He co-founded Black Product Managers, where he helps passionate diverse product leaders advance in their careers. Give him a follow here - @julesdwalt

Manik Gupta

Manik is a former CPO at Uber and Google Maps. He is an expert at Product Management, Data Science and Design. He shares his product insights often on twitter. He is also a startup investor and an advisor. He is on a mission to help communities reopen responsibly during the COVID-19 pandemic through CVKey Project. Give him a follow - @manikgupta

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The Adjacent User Theory

In this guest post on Andrew Chen's blog, Bangaly Kaba discusses a framework on how to move from your core users to the next. He calls it the "Adjacent User Theory". Bangaly defines who the adjacent user is, how to understand why they are struggling, how to build empathy for the adjacent user, and ultimately to solve their problems. This methodology helped Instagram grow from 400+ million people to over a billion users. Read on here.

Product Sense by David Lieb

Being A Product Manager: How To Get Your Products Built

This article from Jeff Morris Jr. gives you some intangible insights on how to become a better PM --- before your product is greenlit for development. He also talks about how to prioritize and bucket your ideas based on five categories like growth, activation, engagement, re-activation, and revenue. Read on here.

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Centered

Flow-through your Tasks 20% faster by combining mindfulness and productivity.

Dorik

Build and host beautiful single page websites without writing code!

Walling

A better way to organize and refine ideas.

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A book you should read: The Product Book

Engineers build the product. Designers make sure it has great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What does a product manager do? The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book helps you succeed! Get it here.

That's all for today. I'll be back with new learnings and findings next week. My goal is to give you the best experience and value through Productivize and I hope you enjoyed reading this issue.

Lastly, I'm trying to gather feedback from you and recently found this new way (emoji way I guess). I would love to know what you think. Tap on the below button and let me know. Thanks for reading!

Until next week,