Unpopular opinion piece on Growth:
Mike Michalowicz's book Profit First https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4 argues that profit and growth go hand in hand. Instead of growing the revenue at all costs, he proposes growing profits and the owner to pay themselves.
Specifically:
This differs to the popular conception of the owner not taking a salary or distributions from the company, which leads to increased spending and burnout . The proponents for the grow-revenue-at-all-costs argues more money invested => growth.
Mike counters that with saying there's more money to be made in increasing operational efficiency, rather than chasing growth.
How it applies to IH: The community here seems more growth-focused than profit-focused, yet the book was recommended by a IndieHacker.
Please comment below with your take.
Profit is the product of growth and operations. You need to grow the business. Also, you need to keep an eye on your operations to keep the expenses lower.
Moreover, most businesses fail because of the cash flow; not profits! So this is why you need to combine profit and cash flow together.
I have a short course about profit maximization: with a step-by-step guide and videos.
https://www.umutsonmez.me/profit-machine-strategy
In general, I would say profit first. At least you will have time and buffer to work on growth. If the profit is not high enough compared to working in a job, then you can then decide if you can scale the biz or if it is time to give up.
This comment was deleted 5 years ago