Programmatic SEO is a crazy good growth opportunity
The first growth hacking thing we did in the early days of BCMS escalated in a totally different direction. It was so good that we almost pivoted, haha. Here's what we did:
- Created programmatic SEO pages such as "The best CMS for job board website."
- Published a "how-to" article about the process
- The article became so popular - BCMS became the industry leader for Programmatic SEO 🤯
Our goal was only to identify interesting niches to write about. We made programmatic pages on topics like "The best {cms synonym} for {kind of website}." The idea was simple: if a page gets more traffic, we'll write more about that topic in the future.
For example, "The best CMS for job board website" became quite popular, so we covered it in more articles.
Knowing that BCMS was excellent for websites where teams want complete control over their code and content, we created 200+ pages tailored to more complex use cases. Visitors started coming, pages started ranking well for many keywords, and we secured a bunch of demos.
But then...
As we were happy with the results, we published an article with all the learnings along the way, which ranked so well that it made BCMS an industry leader for programmatic SEO 🤯. Totally unplanned. Now the article generates more visits than all the programmatic SEO pages together.
The strategy obviously worked, but teaching others how to use BCMS for their programmatic SEO projects made it 10x more worthwhile.
To learn how we use BCMS to publish programmatic SEO pages, here's the article mentioned above: https://thebcms.com/blog/programmatic-seo-complete-guide-with-examples
What is your experience with Programmatic SEO? Have you tried it?
The hardest thing about B2B is that you're often selling to someone who didn't budget for your category. They need the result you provide but never planned to pay for it.
The products that win here usually create a new budget line (by being categorically new) or steal from existing budget by making the ROI comparison obvious. Which of those are you trying to do?
That's a massive post! I'll be reading it soon. Thanks!
That’s brilliant. How would you apply programatic SEO for a prospecting/email outreach/database tool for digital agencies? I’m thinking keywords like: 1. Companies in {city} investing in digital marketing”
2. “{industry} Businesses without digital advertising”
3. “{industry} Startup companies needing marketing” and pulling the data from my database to build these listicles, with AI.
Hi @borjaO, well... it all comes down to doing proper keyword research. Your decision should be based on your (long-tail) keyword difficulty and search volume.
Our goal with creating programmatic SEO pages was to make each page's content as unique as we could. So that's something to keep in mind as well: What content approach allows you the most flexibility to make content as unique as possible
:)