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Psychology of Persuasion: 6 Principles
by
Joumana
https://www.theschoolofmomentum.com/post/the-psychology-of-persuasion-6-principles-to-know
Love that quote: "Making decisions takes a lot of mental resources, so we tend to lean on mental shortcuts (heuristics) to decide what to do."
Using those mental shortcuts to convince people makes a lot of sense. Great article!
Thanks so much! It's crazy how much we lean on mental shortcuts!