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6 Comments

Psychology of Pricing: Which would you pick? Design A or B?

by owelcodes

Update: I completed all the assembly PDF/documentation guides... built another full kit to catch any Bill of Materials mistakes, missing parts in packing, etc. and just to increase my confidence level that this electronic kit/design works -- every time! Unlike a software product, I can't "patch" this after the fact. So it should work right the first time.

I also made some changes to my Landing Page after reading some topics about pricing. Which would you pick? A or B?

A: https://i.ibb.co/18HHKF2/oldMPKit.png
B: https://i.ibb.co/fnrLw4q/newMPKit.png

Interested in your opinion, and the "why" of it. Thanks!

posted to
Landing Page Feedback
 on August 8, 2019
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  1. 2

    Both are nice, but I believe you should also add the full price in strikethrough (being a limited introductory offer), si you kinda create that FOMO feeling. Also, by doing this, the colors would help making the limited price stand out. I threw in a quick mockup, hope it helps 😇
    https://imgur.com/oi4lNQ3

    josan
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    5 years ago
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    1. 1

      Was thinking about that... I added a pricing table near bottom of page, and I think that's where I'll put the strikethrough pricing.... just don't know what IT will be yet.

      owelcodes
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      5 years ago
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  2. 2

    I'd go with B, the $119 price. Psychologically it feels a lot cheaper, even if it really isn't that much cheaper. The red without the trailing slash / feels better, too.

    gilgildner
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    5 years ago
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    1. 1

      Thank you for the feedback. Yes, that's the specific area I targeted in the change.

      The red color, less syllables, clearer number. Not so obvious, the relationship between 1010 and 119 (vs 129).

      owelcodes
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      5 years ago
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  3. 2

    Why don't you add the assembled kit price to the header also? It has some benefits:

    • You show an option for people who aren't confident enough for pure DIY
    • At the same time you give DIY'ers a nice 'discount' if they want to do it themselves.
    • If the assembled kit costs around $229, people understand that you charge ~$100 labour costs, which would mean creating a kit should take less than 2-3 hours of a skilled person.

    I like the first full sentence better as a headline ("The DP-1010... as a DIY KIT"). You can move "DP-1010 Mic Preamp Kit" with "Introductory Offer".

    Consider describing what this thing is for, and who benefits from it. I'm probably not the target audience, but I also have no clue what makes this thing special :)

    LucasH
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    5 years ago
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    1. 1

      Thanks! Great idea about advertising the assembled price! Now need to find a place for it...

      I was debating whether to repeat pricing at bottom of page. But now that there could be another column for assembled price, I think I'll do that and show the 2 side by side.

      owelcodes
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      5 years ago
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